SEO stands for Search Engine Optimization, which is the practice of optimizing a website or webpage to rank higher in the search engine results pages (SERPs) for specific keywords or phrases. The goal of SEO is to increase organic traffic to a website by improving its visibility and ranking on search engine result pages.
SEO includes various on-page and off-page optimization techniques, such as:
- Keyword research and optimization
- Content optimization
- Technical optimization (e.g., website speed, mobile-friendliness, URL structure, etc.)
- Link building
- Social media optimization
- Local SEO (for businesses with a physical location)
SEO requires continuous effort and optimization to stay ahead of the competition and maintain a high ranking on search engine result pages. It's an essential aspect of digital marketing, as it helps businesses increase their online visibility and reach a larger audience, ultimately leading to increased traffic, leads, and revenue.
